October 5, 2007

Volume 3, Issue 20

Feature Article: How to Magnetize Your Target Market

Newest Update: I got somethin’ cookin’…

Heather Recommends: EnergyRICH™ IN PERSON Seminar

A Note From Heather

Hello %$firstname$%:

I’ve been working on something that I’m just so excited about. It’s a totally affordable tool like no other that’s going to move you through any bug-a-boos that may have you stopped in your tracks from building the profitable business you deserve. I can’t give you all the details yet, but I will say this…if you’re interested in being on the VIP pre-release list let me know by sending a blank email here. (This will give you first-ever access and the chance to get close to 50% off!) That’s me there, so into creating that I don’t even care what I look like—obviously!

Do you feel resistant to and frustrated by figuring out your “target market?”

This week, in the fall EnergyRICH™ Business Boot Camp, members have started to connect their Core Value Offer to their Ideal Client Plan in order to really magnetize the power of speaking about what they do (their EnergyRICH™ Message). This is important stuff. There have already been breakthroughs galore. Here’s what one member wrote on the forum during the Boot Camp’s first week:

“Someone new had contacted me via e-mail this week expressing interest in my services. As Heather suggested, I set up a call with him, and it was this morning. I followed her suggestions, and he wanted to schedule coaching with me right away. I'll be coaching him this Monday, and he's mailing me his check today. This stuff works! Wahoo!”

I wanted to be sure to share some of this magic with you. Today’s article is all about clear steps you can take to “magnetize your target market.” Enjoy!

Until then,
Tons of energy and riches for YOU!

Heather M. Dominick, "EnergyRICH™ Entrepreneur Expert” and Creator of the “EnergyRICH Entrepreneur Success System™”

http://www.energyrichcoach.com
 

EnergyRICH™ Events

FREE SEMINAR!
Be EnergyRICH™!

How to Use Your Energy to Attract More Clients and Customers

Tuesday, October 16 | 7:00 - 9:00 PM

EnergyRICH™ Business Coach, Heather Dominick will help you create a more powerful vision for your company that represents your personal and business missions, attracts perfect customers, and provides a lucrative income matched with a well-balanced life.

Don't miss this rich interactive seminar that will arm you with the tools to flip your dollars and control your own destiny.

FREE ADMISSION: http://savvyladies.eventbrite.com/
Crowne Plaza Hotel | White Plains, NY

SEATING IS LIMITED. REGISTER TODAY TO RESERVE YOUR SEAT: http://savvyladies.eventbrite.com/
 

Energy Expert Recommends

More Energy for Entrepreneurs!

If you’re like millions of Solo-entrepreneurs who just can’t seem to get enough energy to balance business and life success, then you’ve landed in the right place. It's all outlined in the e-Book entitled "Get EnergyRICH™: 7 Success Steps to Fuel Your Life!" Pick up your copy: www.GetEnergyRICH.com
 

An EnergyRICH™ Tip

How to Magnetize Your Target Market

By Heather Dominick, EnergyRICH™ Entrepreneur Expert

I’m sure you’ve heard over and over the importance of having a “target market,” a specific group of people who share similar qualities and have a problem that you and your business can solve. Now, this is important because you want to have a clear message that speaks directly to potential clients, which has them saying, “Yes! That’s what I want! I’ll hire you NOW.”

The importance of this is very true because we honestly can’t serve everyone. If you feel resistance (a.k.a. fear) beginning to bristle, perhaps because you believe you’ll lose business by not being willing to work with everyone, just pause for a moment and ask yourself, “Would I really want to work with everyone?” My guess is your answer would be no because everyone is not your energetic match. Just bring to mind for a moment someone you really can’t stand. Now, imagine your whole business filled with this person—every client/customer. Kind of shifts the whole “I want to work with everyone” perspective, right?

Understanding who your energetic match is is the secret to magnetizing your target market. This is what we’re going to do together today, my friend.

First, let’s look at why, if you recognize that having a target market is important, do you resist it? Well, after having coached with tons of entrepreneurs around this, I’ve come up with what’s missing in most of the traditional “target market” talk:

It only addresses the outer. (And this doesn’t get us excited, but rather has us feeling limited.)

When asked to define your target market, you may have been asked in the past to get clear about your target market’s:

• Age
• Sex
• Marital Status
• Occupation
• Problem they need solved

Let’s pause for a second…does this really guarantee to help us get narrow and specific so our message stands out to what they need? Well, not necessarily. I bet we could get a room full of:

• 35 years old
• female
• single
• nurses

…and they aren’t all going to have the same problem.

So what we’re really interested in is the situation your target market needs solved and we make YOU the situation solver. Then we tap into the energy that is the essence of attraction between you and whom you WANT to work with.

It’s this “inner part” that moves you into the excitement of creating your “Ideal Client” rather than just “Target Market.”

You can begin to better understand who your ideal client is by asking yourself:

1. What are the qualities of my ideal client?
2. What jazzes my ideal client?
3. What does my ideal client expect from me?

Really, just let the answers to these questions flow and FEEL what would have you excited about working with this person. Answering these questions connects you to a situation or type of person with whom you are a natural energetic match. This way, you’re drawn together like magnets and your ideal client recognizes right away that working with you is a must. They just feel it.

EnergyRICH™ Golden Nugget: Your ideal client is usually someone like you who shares your journey. However, they’re in a different, earlier phase of the journey. To understand this truly is gold: when your ideal client is looking to hire you, they’re looking for a solution to their situation or problem. They recognize you’ve been where they are and have successfully made the change. This ignites belief that they can do it too. It’s a reassurance they’re investing their time, energy, and money in the right person and process. It’s easy for you to talk to them because it’s kind of like talking to an earlier version of yourself, yes? Just think about what you would’ve wanted to hear.

So when you get clear about who your ideal client is, and can effectively share the experience of your journey (whether in person or in your marketing materials), in a way that ignites the energetic match that the two of you naturally are, then you’ve just accelerated the whole process of bringing on new clients. (This is the whole point of having a target market in the first place).

EnergyRICH™ Call-to-Action:

1. Focus on the qualities of your ideal client: what jazzes them (hint: it will jazz you, too!) and what they expect from you. This sets you up to be an energetic match.
2. Get clear about your journey. What did it take for you to get where you are? Be willing to share it. You’ll be setting up an automatic path of connection and understanding. You’ll be confident in your work because you both recognize you’ve done it and now it’s their turn to do it, too.
3. Give yourself permission to work with your ideal client. Nothing good comes from working with non-ideal people out of fear. You deserve to be jazzed in your business—it’s the magic water for continuous business (and income!) growth.

If you want to amp up and accelerate the process of magnetizing your target market, I recommend joining the EnergyRICH™ Business Boot Camp. This program gives you the most important things to do to really ignite the inner workings of your business and this leads you to set up rock-solid outer marketing systems that feel good to you, so you consistently increase your income. It’s a step-by-step program supported by powerful like-minded group energy. We go one step at a time, consistently partnering the inner and outer approach to business success. Right now, we’re full for the fall Boot Camp, but we are taking early, early bird registration for the winter EnergyRICH™ Business Boot Camp starting in January. If you have a sense that this inner-outer approach is exactly what you need to pull your business to the next level once and for all just email our EnergyRICH™ Client Relationship Manager, Naomi, and she’ll find a great time for us to chat—no strings attached. :)

Do you like to share quality information?  Please feel free to send this article to a friend!

© 2005 - 2007 Heather Dominick

WANT TO SEE MORE ARTICLES LIKE THIS ONE?
See Heather's EnergyRICH™ Blog.

WANT TO USE THIS ARTICLE ON YOUR WEBSITE OR EZINE?

You absolutely can! But here's what you MUST include: Heather Dominick, is founder of the EnergyRICH Success System™, the proven step-by-step program to help you achieve your most profitable business and energized life. To sign up for her freebie how-to articles and no-charge teleclasses on how to create an EnergyRICH™ solo-preneur business, visit www.energyrichcoach.com.

About Heather Dominick

Heather Dominick, is an EnergyRICH™ Entrepreneur expert, with over 10 years of teaching and coaching experience. Heather's primary focus is in helping others identify sources for increasing productivity and profit in their businesses and lives. Her strengths include helping clients to articulate their life and business visions, and developing a strategic execution plan to achieve these goals.

Manage Your Subscription

To subscribe to this list, please click visit:  www.energyrichcoach.com